Introduction

Solar City Malmö is an organisation working towards the increase of solar energy installations in Skåne.

Objectives and target audience

Objectives in the Skåne region:-

• To ncrease the interest about solar energy;
• To increase the knowledge about solar energy;
• To increase solar energy system installations;
• To increase the use of energy from solar energy systems;
• To support the solar energy business.

Target groups include:-

• Installation professionals;
• Architects;
• Consultants;
• Property owners;
• Property managers;
• Municipalities;
• Private persons;
• Tourists;
• Students.

Financial Resources and Partners involved

Process

To achieve the required objectives, Solar City Malmö arranged:-

• Educational practices;
• Seminars;
• Exhibitions;
• Study visits;
• Thematic events;
• Conferences;
• Technique contests;
• Information meetings by companies, installation professionals and municipalities;

And work actively with:-

• Counselling with regards to solar energy installations;
• Informational dissemination;
• To support both private people as well as businesses and organisations in solar energy installation projects.

Results

Revival meetings:-

• Over 2000 professionals attended the revival meetings;
• The revival meetings were held in over 70 different places;
• 18 of the meetings were hosted at participating companies;
• In Skåne, 70 – 80 % of meetings occurred within the private sector.

Courses:-

• 12 different courses were offered, at least 10 participants were required and a  maximum of 25 were allowed to attend each course;
• Each course was held at least once.
• In total 34 course days were carried out, with a total 614 participants.

Seminar:-

• A total of 65 people attended the seminar which Skåne Energy Agency arranged with regards to energy efficient windows and sun protection for buildings.

Critical Success Factors / Challenges

Success factors:-

• Marketing is very important and a considerable amount of effort was committed to secure good marketing events;
• The presenting of short seminars (revival meetings) appeared to be successful in a business although in normal circumstances, these are do not normal occur;
• A variety of interesting and intellectual subjects were reviewed at these revival meetings;
• Good timing and there was excellent focus by the participants regarding the energy matters issues that were brought to the revival meetings;
• There was plenty of positive response from media i.e. there was approximately 20 articles presented in the local press including the professional press.